Marketing or PR activities are the topics of research for the management students. Management is itself a subject of great interest and requires practical knowledge about the subject. A good dissertation is one that has something to add to the current research and analysis on the subject. If it is not providing any extra information about the topic than it is not worth its time and study you spend over it. In a marketing dissertation, you should try to discover new phases and add new wheels to the cart.
The topic and the study of the dissertation should be limited to narrow research of the topic. It is basically getting the master at one point rather than the learners of many. Narrowing the topic will limit you to the subject but will help you to study the concepts of the particular given area to a vast extent. You should also be constraint about the time and other things while you are aiming to write an excellent paper on such a concept. The dissertation on the topic like the market should be able to reflect your study in a thorough manner. Making the area concise you are becoming the master of that particular concept and applying in your paper will make the reader knowledgeable about it to a greater extent that is not an easy work for everyone to do. So, getting the insight of the topic, collecting facts and practical data will help to freshen your mind and research.
Areas of marketing
A marketing report can cover many areas under it that have been broadly distributed throughout the paper. The subjects that are included in the marketing research paper are relationship marketing branding, mobile marketing which involves sending of both text, audio , video content through the mobile phones, online marketing which can be done through social media and other kinds of mix marketing that starts from a basic part and extend to the most advanced options. Like marketing starting from the hoarding and banners and extending to the audiovisual display, LED boards etc. Various kind of marketing ethics is also followed while writing such a research paper.